In the digital age where social media is ever present, being authentic is what makes you stand out. Depending on your business and product, showcase what makes you unique.
If you’re an author, readers what to know about you. You are the product, not just your books. You will need to brand yourself in order to succeed.
What does being authentic mean?
People what to know you. They want to know what you love, what you hate, but more importantly who you are. They want to feel connected and social media makes that easy.
What if you run your own bakery? Then share some of your favorite recipes. They don’t have to be desserts or items that you’re selling. Make yourself relatable and build connections with your readers, whether they’re on the web, blog, social media, or wherever!