Social Media Platforms

Which social media platform works best for your business will depend on who your target market is and how you intend to reach them. You may want to engage on one platform primarily or multiple avenues if necessary. Try not to spread yourself too thin. There are platforms that you can use to post on multiple social media accounts at once.

As an author, focusing on Twitter and Facebook tend to be the most influential but Instagram has been on the rise in recent years. For your profession, what has been the most beneficial social media platform?

Here’s some basic social media user statistics and age demographics (from 2014). Source: Jetscram

 
Twitter Age Demographic Number of Users Percentage of User Base
18-29 95 Million 35%
30-49 54 Million 20%
50-64 30 Million 11%
65+ 13.5 Million 5%

 

Facebook Age Demographic Number of Users Percentage of User Base
13-17 9.8 Million 5.4%
18-24 42 Million 23.3%
25-34 44 Million 24.4%
35-54 56 Million 31.1%
55+ 28 Million 15.6%
Pinterest Age Demographic Number of Users Percentage of User Base
18-29 20 Million 27%
30-49 18 Million 24%
50-64 10.5 Million 14%
65+ 6.75 Million 9%
Instagram Age Demographic Number of Users Percentage of User Base
18-29 74 Million 37%
30-49 36 Million 18%
50-64 12 Million 6%

 

Linkedin Age Demographic Number of Users Percentage of User Base
18-29 45 Million 15%
30-49 81 Million 27%
50-64 72 Million 24%
65+ 39 Million 13%

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